Considering all of these elements, what should Olav do to ensure Blue Stone gains market share and is profitable?Ī) He should make sure every department, including production and marketing, is focused on highlighting how Valeria's designs are different from those of the competition.ī) He should focus the efforts of all departments on showing U.S. market already has two companies that make high-quality costume jewelry, which are popular with people who have a mid-to-high range income. As a result, this jewelry has strong appeal in areas of the United States with a large Latino population. Olav is the CEO for Blue Stone, Ltd., which makes costume jewelry designed by a Spanish artist named Valeria.
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